KidsOut donates over £5,000 worth of toys and activities to Alfie’s Hardship Fund

KidsOut has donated over £5,000 worth of brand-new toys and activities to help young children, harmed by crime and now isolating inside due to COVID-19, enjoy themselves.

KidsOut donated some wonderful toys and activities that will be distributed by the charity Embrace to children harmed by crime and now isolating at home. These toys will bring joy to many young faces and help promote social and educational development along with family bonding during these restricted times.

This donation is part of KidsOut’s ‘KidsIn’ initiative, set up to support disadvantaged children during the Covid-19 pandemic. The charity has changed focus, moving away from providing fun days out, to delivering essential support to the UK’s ‘forgotten children’ while they are socially distancing indoors.

“With so many charities struggling as a result of the pandemic, collaboration within the sector is essential to support those who need our help more than ever,” said Sandra Doherty, Head of Children’s Services at KidsOut. “So many families are suffering right now, and we are delighted to have teamed up with Embrace to help bring fun and happiness to vulnerable children in these challenging times. We are sure the toys will help in the recovery process and be treasured children for many years to come.”

The children and families who will be supported have suffered significant trauma through serious crime and these toys and activities will help them cope during this tough period. Unfortunately, many young victims of crime have been even more disadvantaged throughout the pandemic. Many already lived in cash-strapped homes – many more have been facing severe financial problems since the lockdown measures were enforced.

“We are extremely grateful to KidsOut for donating these toys and activities to Alfie’s Hardship Fund,” said Anne Campbell, Chief Executive at Embrace.  “They have come at a time where many children are in desperate need and these gifts will brighten their day .We know that so many children have suffered during lockdown because they live in households where domestic violence and sexual abuse is all too common. This is a great opportunity to help us to provide more practical support through our Family Support Packages that will go to some of the most vulnerable children in the country.”

Embrace’s COVID crisis appeal ‘Alfie’s Hardship Fund’ was launched back in March to provide practical and emotional support to children who have been harmed by crime and who are living in households where there is little or no income as a result of Covid-19 measures.

For more information about Alfie’s Hardship Fund, please visit:

For more information about KidsOut’s Covid-19 response, please visit: