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Key Factors To Consider In A Charity Partnership

When planning a partnership with KidsOut, there are some key factors that you must consider if it is to succeed in furthering your aims.

It's important that the partnership is a credible one. Your staff and customers are very good at deciding whether a tie-up between a charity and a company is credible. If they think that it isn't a credible partnership and the company isn't offering real help to disadvantaged kids, they won't engage with it.

So, it's important that the help you offer is real and can make a difference to the work that the charity does.

There are a number of ways that your company can demonstrate this. You can show clear leadership and commitment. Relying on your staff to fundraise isn't enough: lead the way with a corporate donation, perhaps a donation per product sold and even match-fund the money that your staff raise. Then make sure that you tell your staff and your customers about it. It demonstrates that your organisation is committed to achieving the partnership's goals.

Finding synergies is an excellent way to demonstrate the relevance of the partnership. There is bound to be something about your organisation that ties in with the aims of KidsOut and we can help you find it. Once it's been established, make sure that it forms an integral part of the partnership.

Finally, involve your stakeholders. Your staff and customers will really buy-in to the partnership if they feel involved, so give them the opportunity to take part and get involved in the success of the campaign. Bringing your stakeholders together in a great charity partnership will ensure that the aims of your involvement are achieved.

We'd be very happy to talk you through planning your activity so please feel free to contact David on 01525 243221 or